Self Publishing the Right Way

Here are my notes on Self Publishing. It was presented by Abel Keogh. Again, I hope my notes make sense. I mostly just bullet pointed everything from the power point he gave us. It was very informative. Hopefully I’ll be able to know what I need to do when I get around to publishing my stuff. I have to get something worth publishing finished first though!

Self-Publishing the Right Way

  • The Publishing World has changed
    • Gatekeepers (agents, editors, publishers) are losing influence
    • Anyone can publish and succeed
    • Amazing opportunities are available
    • Will you take advantage of it?
    • Writing is a Business!!!
      • Doesn’t matter if you’re self-published or go the traditional route
      • Successful writers understand the business of writing
      • What makes a business Successful?
        • Successful Business (Writers):
          • Know their audience
          • What they want
          • How to best meet and fulfill the needs of their audience
          • Self-publishing gives you greater insight into your audience!
            • Freedom to try:
              • Different pricing
              • Different covers
              • Different back cover copy
              • Readers don’t care WHO published your book, but they will notice if it’s NOT professional. If you can’t self-publish to a professional level, don’t do it.
              • How do you make a Professional Book?
                • Great Cover
                  • Show 20 people your cover and ask them what the book is about. If they can tell you, it’s likely going to work. You can also tell if they like it without asking.
  • Stellar editing and proofreading (2 editors and 2 proofreaders – make sure that you can get along with them. Get a sample of their work)
  • Great Story
  • Resources:
    • For covers –
      • Gives a contest where artists will turn in concepts and you can chose which one you want. You can also open it up for voting. Minimum is $299 per cover. If you don’t end up liking anything, they will refund the money.
  • Precision Editing (Heather Moore), Eschler Editing, and Tristi Pinkston
  • Remember, this is a business relationship. Having a good working relationship is just as important as their talent.

Making it Profitable

  • Don’t go broke
    • Kickstarter
    • Pre-sell books
    • Trade services (
    • Fail fast, fail small – nothing wrong with failure, but you don’t want to fail off of a big investment.


Writing is a craft. Overnight sensations are rare. Keep practicing your craft and building an audience.

About Jae Randall

I am a writer, a certified Medical Assistant, EMT, and Firefighter. I was diagnosed with Bipolar Disorder in 2011. I have written 5 books and am working on writing my 6th, outlining my 7th, and beating out my 8th. I hope to have all three written by the end of 2013.

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